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Found 5 articles

Media Surveillance by Communications Regulatory Agency

Code of the Communications Regulatory Agency, regulates the rules of broadcasting of different contents, where audio-visual and radio programs should not tangentially promote the interests of political parties or any related group or individual.


Does Trademark Protection Extend to On-Line Advertising- Apparently It All Depends

It seems that nearly every day another retailer announces the large-scale closure of brick-and-mortar storefronts, with such household brands as Toys “R” Us and J. Crew, just to name two, planning to shutter stores in 2018.


Ambush Marketing : Too Smart to Be Good?

«If you are travelling to Lillehammer, you’ll need a passport, but you don’t need a visa». This ad by American Express at the 1994 Lillehammer Olympic Games, sponsored by Visa, was the first example of ambush marketing.


Looking Inside the Mind of a Gen Z Shopper

Although one might assume that having grown up in a world of technology, Gen Z consumers prefer exercising their buying power online, Gen Z buyers surprisingly prefer shopping in brick-and-mortar stores.


The FTC Won’t Let Me Be: Warnings and Enforcement Actions Targeting Social Media Influencers

According to recent Nielsen ratings, the most watched TV shows and live TV events top off at around 20 million viewers. In contrast, the most popular personalities on various social media platforms have well over 100 million followers.