«If you are travelling to Lillehammer, you’ll need a passport, but you don’t need a visa». This ad by American Express at the 1994 Lillehammer Olympic Games, sponsored by Visa, was the first example of ambush marketing.
Brazil charms the world with its way of playing soccer. According to recent studies, 44% of the Brazilian population is actively involved in the sport. The Brazilian soccer industry is estimated at US$ 16 billion per year.
The gambling industry (concerning bets, lotteries, etc.) is governed with strict law and regulations in every European country. This is comprehensible if it is considered that the gambling industry is very important for the Governments because it assures relevant tax incomes.