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Gregory Sorreaux

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Grégory provides strategic, business-oriented advice and has litigation skills under IP law, food law, market practices, product regulation and commercial disputes.

Grégory regularly advises and represents clients before national and EU courts in these matters. This practice includes administrative negotiations and procedures. He has gained experience in advising clients in a range of business sectors including food, pharma, cosmetics, fast-moving consumer goods, telecommunications and media.

Grégory has written numerous articles on Belgian and EU food law and IP law, including an authoritative book in 2016 on advertising and labelling of foodstuffs under Belgian and EU law. He is general reporter of the International League of Competition Law and the Belgian Association on competition law and gives regularly lectures at conferences and universities.

  • Represented a EU retailer on the largest cartel investigation ever in Belgium regarding DPH products (drugstore, perfume, and hygienic products) where six supermarkets and eleven manufacturers were accused of having made price agreements ("hub & spoke") for DPH products.
  • Represented number of previous commercial agents of telecom operators in proceedings and negotiations relating to the termination of agency agreements by the telecom operator regarding the distribution of internet and fixed and mobile phone services.
  • Represented a French parcels company in several proceedings, including summary proceedings and proceedings on the merits, before the Belgian courts in the context of termination of an exclusive outsourcing agreement regarding the distribution of parcels in Belgium.
  • Represents trademark and copyright owners in descriptive seizures, cease and desist proceedings and damage claims regarding unlawful exploitation of their protected trademarks and works.
  • Represented a major Belgian retailer in proceedings regarding a comparative advertising case on general price level in supermarkets.
  • Represented a major cable and telecom operator in several disputes with competitors involving comparative advertising in respect of “triple play” offers.
  • Regularly advises food producers and communications agencieson all legal aspects of their marketing campaigns, including intellectual property, consumer protection and unfair trade practices.
  • Represented a major Belgian retailer in trademark proceedings regarding parallel imports where the trademark holder uses a selective distribution system.
  • Represent a Belgian brewer in opposition proceedings before EUIPO against Spanish brewer regarding a trademark filed for beer.
  • Represented an American company of home products in the protection of its distribution network against internet pure players, including through trademark mechanisms.
Ambush Marketing : Too Smart to Be Good?

«If you are travelling to Lillehammer, you’ll need a passport, but you don’t need a visa». This ad by American Express at the 1994 Lillehammer Olympic Games, sponsored by Visa, was the first example of ambush marketing.

GDPR: Implementing Rules Are Becoming Clearer and Clearer

The deadline for the entry into force of the General Regulation on Data Protection ("GDPR") on 25 May 2018 is fast approaching and it is becoming increasingly urgent to adopt the necessary measures to comply with it.

Nespresso Capsules : What Else…than the End of IP Protection?

In 1986, food giant Nestlé revolutionized the world of coffee, since then, Nestlé used all the available means to protect its invention from its competitors for as long as possible.