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Article Rating:
4.833335
Average: 4.8 (6 votes)

Found 8 articles

Retail Evolution: Continuing to Think Outside of the Box

Retailers are bringing the store to the consumer and inventing new and creative ways to introduce customers to their brands and to increase sales.


2019 Holiday Season Retail Sales Wrap-Up

The holidays are a hectic time for a lot of different reasons. This post will feature a summary of some key findings in the analysis of the 2019 holiday season done by Adobe Analytics.


The Nightmare Before Christmas?

It is a little-known fact that, in 1994, Blockbuster video was the first store to display pre-paid gift cards for sale. Unlike VHS rentals, the gift card industry has only grown in popularity.


Year-End Trademark Audits Ensure Complete Brand Protection

With the end of the year approaching and the holiday shopping season in full swing, now is an ideal time for brand owners to audit their trademark portfolios.


Protecting the Popular Brand: Considerations to Avoid Genericide

When it comes to trademark registration, there is such a thing as being too popular. Marks such as Aspirin, Fiberglass, Zipper and Flip Phone became so ubiquitous that they were found to be generic—a commonly used name or description of a kind of product.