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Year-End Trademark Audits Ensure Complete Brand Protection

With the end of the year approaching and the holiday shopping season in full swing, now is an ideal time for brand owners to audit their trademark portfolios.


Protecting the Popular Brand: Considerations to Avoid Genericide

When it comes to trademark registration, there is such a thing as being too popular. Marks such as Aspirin, Fiberglass, Zipper and Flip Phone became so ubiquitous that they were found to be generic—a commonly used name or description of a kind of product.


Sustainability in the Fashion Industry: Kering Group’s Innovative Approach in the Luxury Sphere

A Nielsen 2015 global survey found that 66% of respondents were “willing to pay more for products and services that come from companies that are committed to positive social and environmental impact,” up from 55% in 2014.


America’s Next Top (Business) Model? Evaluating Fashion’s Big Experiment

Last year, scores of top fashion designers defied convention by abandoning traditional shipping schedules, and moved to a system allowing the ability to give the “insta-generation” instant retail gratification.


Retailers Grow Successfully by Introducing New Brands

As fashion retailers across the country jostle for market share in an ever-changing and ever-competitive marketplace, some retailers are trying to improve their bottom lines.