The first -and perhaps the main- lesson that can be drawn from the series Sunderland 'Til I Die, consists in revealing the importance that the football team plays in relation to the population of the city that bears the same name.
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Rodrigo Monteiro de Castro
Rodrigo Monteiro de Castro is specialized in corporate and business laws, corporate transactions (M&A), capital markets and contracts.
He holds a Master’s degree and a PhD degree in Commercial Law from PUC-SP. MBA from INSPER. Founder and Former Chairman of the Institute of Applied Corporate Law (“Instituto de Direito Societário Aplicado – IDSA”) (2004-2010). Chairman of the “Movimento de Defesa da Advocacia – MDA” and a member of the Organizing Committee of the Brazilian Congress of Commercial Law (“Congresso Brasileiro de Direito Comercial”). Chairman of the Monitoring Committee for the New Brazilian Commercial Code of the São Paulo Bar Association OAB/SP). Professor of Commercial Law at the Mackenzie Presbiterian University. Author of several books and papers and co-author of Bill No 4,303/12 (Sociedade Anônima Simplificada) and Bill No 5,082/16 (Soccer Corporation).
The DREI is responsible for, among other matters, establishing and consolidating general rules and guidelines for the public registry of commercial companies and related activities.
In 1992, Telê Santana participated in TV Cultura's Roda Viva program in a strong defense of the transition from the associative model to the business model, in the scope and management of Brazilian football.