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Found 56 articles

Pop-Up Stores: From Mall Kiosks to Dedicated Mall Spaces

Everywhere we turn, there is another story about how the enclosed shopping mall is facing a slow death. Landlords are continuously attempting to cater and adapt to what the consumer wants.


Ambush Marketing : Too Smart to Be Good?

«If you are travelling to Lillehammer, you’ll need a passport, but you don’t need a visa». This ad by American Express at the 1994 Lillehammer Olympic Games, sponsored by Visa, was the first example of ambush marketing.


No Relief in Sight from Website Accessibility Lawsuits

In February 2017, we reported on a surge in website accessibility lawsuits brought under the Americans with Disabilities Act. This litigation trend has accelerated over the past year and shows no signs of slowing down.


#Trending: Omnichannel Loyalty and Leveraging Social Media Channels

Technological advancements allow consumers to browse and buy products on smartphones and tablets, bringing an unlimited number of retail options to their fingertips—literally.


Bringing Residential Uses to Existing Shopping Centers- A Win Win

Tenant curation, experiential retail, and social media-based marketing are thriving trends in today’s brick-and-mortar shopping center industry. Retail is not the only real estate asset class susceptible to trends.