«If you are travelling to Lillehammer, you’ll need a passport, but you don’t need a visa». This ad by American Express at the 1994 Lillehammer Olympic Games, sponsored by Visa, was the first example of ambush marketing.
In February 2017, we reported on a surge in website accessibility lawsuits brought under the Americans with Disabilities Act. This litigation trend has accelerated over the past year and shows no signs of slowing down.
Tenant curation, experiential retail, and social media-based marketing are thriving trends in today’s brick-and-mortar shopping center industry. Retail is not the only real estate asset class susceptible to trends.