Companies often need to deliver goods to their customers based in UE and adopt different solutions, one of the most widely used is the "call of stock".

Successful international retailers are aware of this potentially lucrative avenue to increase revenues. Frequently, international retailers encounter operational requirements which differ drastically from their home turf.

The Vienna Convention on Contracts for the International Sale of Goods was passed in 1969, and entered into force in 1980 to regulate the issues of an international element in the sale of goods.

Last year, scores of top fashion designers defied convention by abandoning traditional shipping schedules, and moved to a system allowing the ability to give the “insta-generation” instant retail gratification.

Headlines about brick and mortar retail tend to be dominated by how these establishments are in decline. Fortunately, their demise is not preordained since tools from the online retail universe may also help them succeed.