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A World of Trademarks at INTA 2018 Annual Meeting in Seattle

Andrew O'Connor's picture


During the week of May 20, 2018, members of the Goulston & Storrs Intellectual Property Group joined over 10,500 attendees from around the world for the 140th Annual Meeting of the International Trademark Association (INTA). Held in Seattle, Washington, the INTA 2018 Annual Meeting attracted an incredibly diverse group of brand owners, in-house counsel, outside counsel, government officials, academics and other intellectual property professionals from over 150 countries.

The authors of this blog post took advantage of the opportunity to speak with a wide array of trademark professionals about some of the more pressing issues facing brand owners and the retail industry today. The issues that garnered the most attention were the impact on brand ownership and protection as a result of the prospective British departure from the European Union (commonly known as Brexit), and compliance with the European Union’s new General Data Protection Regulation (GDPR), which went into effect on May 25, 2018. Additional hot topics for discussion included strategies for combatting cybersquatting, counterfeiting, best practices for trademark licensing, and strategies for protecting product designs through trademark / trade dress, patent and copyright enforcement.

While fish tossing at iconic Pike Place Market and sipping espresso at the original Starbucks® store were wonderful excursions into the colorful world of retail brands in action, one highlight of the trip to Seattle was attending the annual meeting of the Intellectual Property Practice Group of Meritas®, a worldwide network of law firms in which Goulston & Storrs serves as the Boston member. This meeting enabled us to see old friends, make new connections, and engage in lively discussions about best practices and developments in trademark law around the world.

Next year’s INTA 2019 Annual Meeting will take place in Boston, just blocks away from our Boston offices. We look forward to welcoming back our friends and colleagues from around the world to Boston next year for the INTA 2019 Annual Meeting.

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Andrew O'Connor's picture

Andrew O’Connor's practice focuses primarily on securing and protecting clients' intellectual property rights. With extensive experience in matters concerning patents, design patents, trademarks, trade dress, false advertising, product disparagement, trade secrets and copyrights, Andrew devotes extensive strategic planning and skilled advocating both in and out of the courtroom in order to assist clients with successfully navigating the constantly evolving intellectual property law landscape. Andrew also prosecutes and manages the trademark portfolios of clients before the U.S. Patent and Trademark Office.

Andrew focuses on the broader goals of each client’s business model and overall brand, negotiating intellectual property license agreements, corporate mergers and intellectual property asset management projects for a broad array of companies, ranging from entrepreneurs, start-ups and laboratories to Blue Chip multi-national corporations. Andrew’s extensive experience in the pharmaceutical, medical device, retail and video gaming industries has produced consistent and successful implementation of each individual client’s specific goals and interests in highly sophisticated industries.


Intellectual property advice, commercial agreements, and technology transfer and licensing matters are the focus of Andy Ferren’s practice. Andy handles a wide range of business matters for established and emerging companies, non-profit organizations, closely-held businesses, and individual entrepreneurs. Additionally, he helps to coordinate the firm’s trademark and copyright practices.