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Interview with Carolina Vera, shaping bussiness with intellectual property
Now at the top of you game, what made you want to become a lawyer?
I was born in a family of lawyers and readers and so I always felt interested in humanities; therefore, I finally took the decision to study law.
What in particular led you to specialise in intellectual property law?
From when I had started my studies in Los Andes University, I had the chance to work in the firm as an assistant; then I eventually began working as a paralegal and got involved in very interesting cases relating to IP, so after finishing university the logical decision was to do a Master’s in IP.
I have worked as a lawyer in Vera Abogados since 1998 and as Head of the International Department since 2000. Fortunately, the firm has grown steadily in that time.
Currently, we are s one of the leading firms in Colombia in the areas of IP, administrative law and litigation.
How would you define the motto behind your work? What drives you to win?
Work hard with the highest standards of ethics and efficiency. That is our aim and thanks to that, our clients recognised us as one of the firms with the best performance in IP matters. Our clients can be sure that the client- lawyer relationship is entirely loyal, and we always make our best effort to achieve the optimum results for our clients.
Currently, we have a winning team that is focused on building the best solution according to the laws and regulations.
In what way would you say your legal work is shaping an impact on your clients’ work/lives?
The impact of our work on our client´s lives and business are huge, because most of the time the development of their business activity depends on the security regarding the protection and the exclusivity of its IP rights.
Our clients can always be sure that with us, they will obtain the best legal advice, and the best protection for all their IP rights and a sense of security which will remain over time, because we have a great team and the best technological resources to keep our clients updated about all the matters they care about regarding IP.
Can you list and explain of the five fundamental values which underline the way you work with your clients at Vera Abogados?
- Experience acquired through more than 45 years working the IP area.
- Business ethics and a personalised and committed business relationship with our clients. That way of working has allowed Vera to keep clients with us since the year of our foundation.
- Efficiency that has allowed us to succeed in many remarkable litigation cases in IP.
- Loyalty with our clients, our colleagues and our commitments.
- Development of new tools of innovation in order to give the best service.
If you had one piece of advice for clients in difficulty when it comes to IP, what would this be?
A problem always has a solution, our work is to find it!
Carolina Vera, Partner at Vera Abogados