The steady decline in Italian house prices in recent years has attracted the attention of an increasing number of foreign investors, including Hungarian buyers. The question is no longer whether to buy property in Italy, but where to find the best opportunities.

Prices at rock bottom - time to pounce?

The statistics are clear: the average unit price of new homes in Italy is €2,118 per square metre. This is lower than in most Central European countries, including Hungary. According to the latest data from the Hungarian Central Statistical Office (KSH), the average price per square metre of a new dwelling in Hungary reached HUF 1.2 million in the third quarter of 2024, which is higher than in Italy when converted into euros.

This means that a new Italian apartment is now more affordable than in Budapest or Prague. However, there are significant differences depending on the region. In the Trentino/Alto Adige and Veneto regions, property prices are still higher, while in the south and smaller towns prices continue to fall. This is precisely where the discerning buyer can find the perfect investment.

Buying an Italian property - Why is it worth getting in now?

Hungarian investors are particularly attracted to areas close to the border, such as Trieste, which is not only geographically close but also more affordable than Budapest. In addition, rentability is not a negligible factor: Italian coastal towns are in high demand all year round, making them an excellent option for short-term rentals.

Risks and opportunities

Not every property is a bargain, and it is also worth paying attention to the legal background when buying in Italy. The sales process, taxes and local regulations may differ from those in Italy, so the involvement of an experienced lawyer in Italy is essential.

One thing is for sure: if you act now, you can benefit in the long run. Prices are still low, but the market is not stagnant - and if you buy in the right place at the right price, you can make a substantial return in a few years.