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Found 103 articles

Protecting the Popular Brand: Considerations to Avoid Genericide

When it comes to trademark registration, there is such a thing as being too popular. Marks such as Aspirin, Fiberglass, Zipper and Flip Phone became so ubiquitous that they were found to be generic—a commonly used name or description of a kind of product.


Banner Year Expected For Holiday Retail Sales

This week’s news of former retail giants Sears and Kmart filing for bankruptcy is bound to spur headlines about the death of retail in the U.S.  However, multiple forecasts predict a robust holiday shopping.


On the Origin of Retail: An Evolutionary Analysis

While several prominent retailers have turned to bankruptcy and store closures, research demonstrates that this doomsday hype is somewhat overblown. So why the prevailing narrative?


Augmented Retail: The Use of Artificial Intelligence and Augmented Reality to Enhance the Customer Shopping Experience

As competition between brick-and-mortar stores and online shopping continues, retailers with physical stores are using cutting edge technologies to offer unique shopping experiences and added service to consumers. 


Heigh-Ho, Heigh-Ho, It’s Off to Cowork We Go…

The anxiety of the death of retail has given way to the retail renaissance. Now coworking, the innovation that is rapidly changing the office landscape, is headed for urban and suburban malls, walkable storefronts and other space previously only used by retail tenants.